·
Direct Pleasure – the work should be a
source of immediate, experimental pleasure for the viewer.
·
Skill or Virtuosity – specialized skills
were required or necessary to create the work.
·
Style – a recognizable style can be
easily discerned that sets the work apart from similar works.
·
Novelty and Creativity – the work stands
alone as a unique creation or idea even if based on existing ideas or similar
creations.
·
Criticism – critique of the work should
be elaborate and detailed, the critique is
required to compare and contrast the work against similar works in a
sophisticated fashion.
·
Representation – a clear, concise idea
is represented.
·
“Special” focus – the work should seem
“bracketed off” from the ordinary, and will demand unique attention.
·
Expressive Individuality – the work
should reflect and be representative of its creator’s unique style and
discernible as such.
·
Emotional Saturation – the work should
invoke varying degrees of emotion to the viewer.
·
Intellectual Challenge – the work should
present a mystery or puzzle to draw in the viewer.
·
Art Traditions and Institutions – the
work should be recognized as having value by institutions such as museums,
galleries, and the artist’s peers.
·
Imaginative Experience – the work should
stand as a “presentation” of the imagination of the viewer.

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