· Direct Pleasure – the work should be a source of immediate, experimental pleasure for the viewer.
· Skill or Virtuosity – specialized skills were required or necessary to create the work.
· Style – a recognizable style can be easily discerned that sets the work apart from similar works.
· Novelty and Creativity – the work stands alone as a unique creation or idea even if based on existing ideas or similar creations.
· Criticism – critique of the work should be elaborate and detailed, the critique is required to compare and contrast the work against similar works in a sophisticated fashion.
· Representation – a clear, concise idea is represented.
· “Special” focus – the work should seem “bracketed off” from the ordinary, and will demand unique attention.
· Expressive Individuality – the work should reflect and be representative of its creator’s unique style and discernible as such.
· Emotional Saturation – the work should invoke varying degrees of emotion to the viewer.
· Intellectual Challenge – the work should present a mystery or puzzle to draw in the viewer.
· Art Traditions and Institutions – the work should be recognized as having value by institutions such as museums, galleries, and the artist’s peers.
· Imaginative Experience – the work should stand as a “presentation” of the imagination of the viewer.